What is SEO -search engine optimization

Search Engine Optimization is the process of improving the quality and volume of web traffic to a website. by employing a series of proven SEO techniques that help a website achieve a higher ranking.
with the major search engines when certain keywords and phrases are put in the search field.
Did you know that 72% of consumers who do a local search on their smartphone visit a store within a day?
Same with 34% of consumers who conduct a search on a computer or tablet! Before we delve further into telling you what SEO is and how crucial a marketing element it is. Here are a few more stats to get you up and listening.

•  Google receives over 63,000 searches per second on any given day which is roughly 160 + billion monthly Google searches.
• Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. 
• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 
• 30% of mobile searches are location based. Almost 90% of users trust online reviews. 
• 3 out of 4 marketers say, relevant content creation is the most effective SEO strategy.

      If you are a marketer who’s looking to grow his business. Which of course you are, the numbers that suggest local search are a massive boost, aren’t they?

 Needless to say, a strong local SEO strategy is key to driving more people to your store. whether you have one storefront or several.

What is SEO?

      Consider your own Internet search habits. When you want to find information, your first instinct is to use a search engine like Google or Yahoo because it is the fastest and easiest way to get it.
Once the search results are posted, you’re far more likely to explore the links on the first page of results because they are the most relevant to what you are looking for and allow you to find what you’re looking for easily.
     This is precisely what search engine optimization does. To optimize your website so that the major search engines rank your site as highly as possible which, in turn, leads to a greater volume of qualified traffic.
SEO can level the playing field for your business whether your business is a Fortune 500 company or a brand new business venture. Trying to get noticed in a competitive field.
Done properly, SEO puts your site on the left side of the page where it gains instant credibility with the very people that you wish to reach.

How Does Search Engine Marketing Achieve This? 

There is no single, comprehensive approach that works for SEO. There are no shortcuts and aching ranks can take months, but, if done properly, SEO will transform a website into a powerful web presence. That creates an energy about your goods and services and engages your target audience.
     To achieve this, an SEO services firm will employ a combination of the following SEO practices and more:

 An SEO Strategy 

 SEO analysis of your site conducted by an experienced SEO advisor.
to identify opportunities for improvement and devise a comprehensive approach that will get results.

Keyword Research 

Thorough research of your industry and identification of which keywords and phrases will achieve the best results.

SEO Copywriting 

Content optimization using your keywords and phrases in the pages of your site to achieve higher ranking.

 Link Building 

The process of creating inbound links to your website which allows your site to achieve a higher ranking.
     These are the main aspects of an effective SEO strategy but there are several more methods. That can be employed to help your site achieve a higher search engine ranking. We’ll discuss all elements that govern SEO in the following chapters.


     The world of search marketing is evolving very rapidly. If you want your brand to stay relevant in search results. you’ve got to keep adapting with the changing digital marketing climate.
by adapting your content marketing. web design and social media marketing tactics. But, mark our words, search engine optimization like a lot think isn’t headed for extinction. Instead, it will continue expanding and evolving. You should pay special attention to creating a website.
That addresses your target audience’s pain points and provides an excellent user experience.
other related topics:
what  is  digital marketing  and   Marketing  Strategies?
What Are the Most Powerful Digital Marketing Tactics ?
digital marketing process in five steps
Audience Targeting in Digital Marketing

Digital Marketing vs Traditional Marketing