digital marketing process
Struggling to keep up with rapidly evolving and erratic consumer behavior? This is precisely where digital marketing process can bridge the gap. That arises between what customers expect and what they actually get.
You can provide human interaction to potential clients on the web. So that we can move that customer through a successful sales process. But, here the important question generates…HOW?
The 5-Step Process
The process is a five-step Digital Marketing plan that continually builds trust and confidence by meeting the psychological marketing needs of the visitor and potential customer while escorting that visitor through the selection and purchasing process.The process will assist you in setting realistic and attainable digital marketing objectives. By representing each level that is mentioned below and courting your potential client or customer through those levels, you will have the power to move your website transactions from failure to success.
- Marketing/ Prospecting to your Target Market and Audience
- Build Credibility and Trust
- Escort and Court the Buyer through the Process
- Present the Product or Service that meets their needs
- Successfully Close the Sale
Level 1: Marketing or Prospecting
Prospecting is the delivery of qualified targeted traffic to your virtual storefront. It can be achieved by search engine optimization, pay per clicks or advertisements that draw people to your site. Once they are there, it is your job and responsibility to deliver your Unique Selling Proposition. Not sure what your USP is? Ask yourself the following questions:- What is the obvious void in the marketplace that your product or service fills?
Level 2: Build Credibility and Trust in marketing
In a brick and mortar business, trust is built by human interaction. Greeting a person when they walk in the door or physically helping them find something that they are looking for, so how can you build that same trust and credibility virtually?I think you will be surprised to find out that you build that same trust and credibility by the elements that surround the design and the development of your website.
Take a look at your site and ask yourself these questions.
Are you guiding your viewers or are you leaving them in the dark?
Your site should work as a personal shopper, a live virtual assistant that knows the needs that your visitor has and makes the solutions for those needs easily accessible.
Level 3: Escort and Court the Buyer
A person who visits your site has been targeted if you followed the first steps in prospecting, so now it’s time to qualify the visitor. How do you do this? It’s actually very easy. A person happens to be on your site because they are looking for a solution to a problem. That solution can be a product or a service. Internet marketing studies show that 7 out of 10 visitors to a site are ready to buy. Take the time to escort and court them to what they need.- When you look at your current site, are you helping your visitors to identify and find the best solution for that problem?
- Are you guiding them to find what they need to solve the problem that they have?
Level 4: Present the Product for marketing process
The presentation process is how you are presenting your products or services to your visitors as you guide them through the selection process after you have escorted them and found out what their needs are in the previous stage. It’s important to remember that each level of the process overlaps. As you present your products or services to your visitor, be sure that you are continually keeping their attention and interest by motivating them to continue with the sale.Level 5: Close the Sale process
Does your site close the sale effectively? Take a look at each product that you offer, are you providing enough information about the product are you giving them assurance policies and/ or guarantees regarding their purchase? Are your product descriptions enticing? Does your description answer common questions that visitors might have? Consider adding testimonials for each product or service to build added credibility. One thing that many e-commerce sites forget to do is provide payment information. Do you take credit cards, if so which ones? Can I pay you by electronic check? What if I want to mail my check to you, can I do that? Take the guesswork out of the purchase. Another vital part of the close that is often missed is clearly communicating your guarantee and assurance that you will stand behind the product or service.If you represent each level that is mentioned above and effectively court your potential client or customer through the five levels, you will have the power to move your website from failure to success.
other related topics:
what is digital marketing and Marketing Strategies?
What Are the Most Powerful Digital Marketing Tactics ?
In the next section, we will check out the effective ways of Targeting in Digital Marketing.
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