what is digital marketing and Marketing Strategies?

   

 

      Digital marketing

     Digital marketing is the marketing of products and/or services using digital technologies that also includes SEO. While digital marketing can include such things as mobile, TV and radio, the primary technology employed in digital marketing today is the internet.
 Digital Marketing practitioners help businesses reach audiences, convert leads into customers and retain them by building brands and relationships.
 Tenets of Digital Marketing:
 Let’s take a look at five key areas that must work in tandem to get the most out of any digital marketing effort. Whether you are putting together a digital marketing team or considering how to employ digital marketing activities yourself. maintaining and balancing the following five perspectives is imperative.
Let’s take a look at these five hats in detail:

 The Digital Marketting Strategist

      A marketing strategist will oversee and take responsibility for the entire digital marketing effort. ensuring that the marketing effort is time-based, measurable and on track. Whether working with websites for small businesses or websites for local businesses .he or she will need a good understanding of your firm’s aims, personality and the needs of your target market.
Both creative and analytical, the marketing strategist must balance the competing priorities of budget and outreach, prioritizing resources and determining where, how and when to use them.
 A good marketing strategist is highly sought after, will have a strong online presence and a proven track record.

 The Social Media Manager

      If the strategist works out what will work and how, the social media manager is in charge of implementing these social media marketing plans.
It’s his or her job to engage customers on social networking sites, such as Facebook, Twitter, LinkedIn and Google Plus. Skill in communication is a must, because this person will be communicating your voice and your message to the outside world. The right person for this role ought to demonstrate maturity and flair.
 Each social network has its own user behaviors, expectations and rules so it’s not as simple as cutting and pasting posts to an array of social media outlets. Examining the person’s social media presence will show you their skills in communicating on various networks.

 The Content Creator in Digital Marketting

     The content creator provides you with material to build your online presence.
 A content creator will work with a marketing strategist and a social media manager (or will consider those perspectives) . In order to create relevant, authentic and targeted content for sites, including websites for small businesses and websites for local businesses.
Among the benefits of having dedicated content creators is that having one or more people that really know your brand,. Understand your voice and know your strategies is more efficient than relying on outsourced workers each time you want new content.
 Content can be in the form of blog posts and articles, videos and many more offerings, depending on your message and your audience. It’s important to create new content regularly, because this keeps your website relevant, both to customers and search engines. Quality, consistent content demonstrates that you are active, engaging and an authority on your subject matter.

The Data Analyst in Digital Marketting

The data analyst can let you know the effect that your marketing content is having on your audience.
They will use their abilities to measure the results of your social media, written, and video content against targets set out in the marketing strategy.
 Data analysis helps the entire team focus its efforts on the content and strategies that work. the ones that connect with customers, thus saving time and money on things that are less effective.
A digital marketing data analyst ought to be familiar with major social media networks and with third-party analytics tools.

 The Technical Specialist

Finally, a digital marketing team requires someone to implement the technical aspects of the marketing strategy. Most digital marketing tools now require some level of coding, so someone who can work in HTML and CSS is a must.
 The internet and associated technologies are evolving rapidly. and a technical specialist will be inclined to keep informed of changing trends and emerging technologies. This will keep your use of digital media relevant, effective . It can add a layer of finesse to content creation and other perspectives in the digital marketing efforts.

 As with data analysis, it’s useful to have someone who can explain their work in an understandable way for the rest of the team.