Keyword Research –Using Google Keyword Tools

 

Keyword Research

 It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.

 By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It’s not always about getting visitors to your site, but about getting the right kind of visitors. 

The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche. 

How Often Should I Do Keyword Research? 

Keyword research isn’t just a one-off task. Your website’s foundation is built on keywords, so precisely what building blocks you use requires regular re-evaluation and maintenance. Search language shifts constantly, new keywords are being formed all the time, and your audience’s needs develop and grow. As a result, keyword research is a job worth doing whenever you’re looking to create new website content. 

This includes when you’re looking at starting a new website, if you’re writing a new blog post for an existing site, when you’re deciding whether to promote a particular product or service, and beyond. It’s also rather handy if you’re restructuring your existing site and consolidating your content. Your website content should serve to fulfill the needs of your audience.

 By regularly assessing the ways in which people search and by identifying not just the most popular searches but also the specific and ever-changing ways that people search for content within your niche of the internet, you can continue to create content your audience will enjoy and share. 

How to Do Keyword Research? 

All keyword research starts with a topic, idea, or head keyword, also called a “seed.”This seed can come from your industry knowledge, from being an active member in related online forums and groups, or from the products and services you provide. Make sure you have a spreadsheet or notepad where you can jot these terms down as you journey through the labyrinth of websites and social networks to discover variations on those keywords. 

Once you’ve got a good list, you’ll want to determine how popular each keyword is and how difficult it would be to rank for them on search engine results pages (SERPs). This is where a keyword tool comes in handy. You can check the popularity of the keyword by using the Google Keyword Planner Tool. You’ll be presented with details on how popular the search is and how difficult it is to rank well for that keyword.

 Seed terms don’t just lead to metrics like search volume; they also open the door to the bounty of related keyword suggestions that you may not have thought of yet. You can see how a simple seed word you picked up through a Facebook group or from a conversation with a customer can grow into a useful tree of keywords brimming with ideas for your pages. 

Using Google Keyword Tools

 
We have broken down the steps of using this tool in AdWords course. Here’s the link to it: Finding Keywords with Keyword Planner Never forget, this Keyword research is just a primary step, and real magic starts with your content. Moreover, never try to get traffic on the wrong keyword, as it will affect your overall performance in terms of Average time on site and bounce rate.